Walgreens cooler screens8/19/2023 ![]() ![]() As current Chairman of Cooler Screens, Wasson was central to the negotiations with Walgreens and is now a named litigant in the complaint against his former company. In a further wrinkle, Cooler Screens was co-founded by Walgreens’ former Chairman, CEO and Board member Greg Wasson, who led the retailer from 2009 to 2014. However, the lawsuit asserts that those plans began to fall apart in 2021 when current CEO Rosalind Brewer took over and “decided she did not like how the screens looked and she wanted them out of the stores.” According to Cooler Screens’ account, all was going well in the initial years of the arrangement, which included a successful three-month pilot in 2018 at six locations, followed by plans to expand to 2,500 stores. Cooler Screens is seeking $200 million for breach of contract and is seeking to prevent the retailer from removing the screen technology from its stores.Ī detailed timeline released by Sitrick and Company, the law firm representing Cooler Screens, outlined the deterioration of the companies’ relationship, which began in 2017 under former Executive Chairman and CEO Stefano Pessina. What do you think? You can contact me at with your thoughts and opinions.In-store digital media startup Cooler Screens is suing Walgreens, previously one of the highest-profile adopters of its technology, which integrates smart screens onto cooler doors to power in-store advertising. Maybe we are old fashioned, but this experience seems overly immersive to us. The Cooler Screens provide easy access to a lot of shoppers and the screens are (very) hard to ignore.Ĭooler Screens says that their screens provide “an exciting new digital shopping experience in the freezer and refrigerator aisles of local grocery, drug, and convenience stores”. Walmart, as an example, operates on high sales volume and low margins and the high margins generated from digital advertising is enticing. ![]() Insider’s Take: The large retailers like in-store advertising. Cooler Screens’ technology partners include global category leaders Microsoft, Verizon, Dover, BOE and Foxconn. Over 180 of the top consumer product brands have joined the Cooler Screens’ brand network including Anheuser-Busch InBev, Nestle, PepsiCo, Tyson, Unilever and Red Bull. Retail partners include Walmart, Walgreens, Kroger, CVS, Get Go and Chevron. ![]() Cooler Screens is hoping to “transform retail surfaces into digital IoT smart screens that deliver in-store retail media and merchandising for the ultimate consumer experience at the intersection of commerce, context and content”.Ĭooler Screens has grown rapidly reaching over 90 million in consumer traffic per month across 10,000 screens over 700 stores in 31 DMAs. Cooler Screens is a Chicago based company that has raised over $100 million from the likes of Verizon Ventures, Microsoft’s M12 venture fund, GreatPoint Ventures, Silicon Valley Bank and others. Last month we published an article on the growth of advertising revenue for both Amazon and Walmart.Īs retailers look at creative ways to generate digital advertising in their stores, Cooler Screens has signed a contract with Walmart to install more than 2,500 branches with display cooling doors. Insider noticed articles from both invidis and Sixteen Nine looking at the expansion of in-store digital advertising by large retailers.
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